Online articles about SEO number in the hundreds. Innumerable tricks and tips to enhance the SEO of your website are provided by these countless articles.
Yet, reading these endless SEO guide articles will remain just that if you are not going to apply them on your website. Maybe you’re scared to do it or perhaps crunched for time.
Whatever the reasons for dragging your feet, your website will only have the power to attract your targeted audience with the help of an on-page SEO.
The things you need to establish on the on-page SEO of your website depends on your business goals, message, and topic. The phrases and target keywords to use on the on-page SEO of your website are up to you.
What is on page SEO? Read on to learn more.
What does On-page SEO mean?
On-site SEO is another term used for on-page SEO. Optimising the varied front-end and back-end components of a business’ website for it to rank high in search engine results is the process involved with the on-page SEO.
HTML elements, content elements, and site architecture elements are the components included in the on-page SEO. The algorithms of the various search engines use three major factors when ranking websites to include technical SEO, on-page SEO, and off-page SEO.
An overlap often happens with the various SEO components. Knowing more about their various functions will make you understand why.
The Importance of On-page SEO
Telling the various search engines what your website is and how valuable it is to customers and visitors shows the importance of on-page SEO. Optimising your website for both search engines and human eyes becomes possible with the help of the on-page SEO.
Creating and publishing the website of your business is only the first step. Attracting visitor traffic to boost the rank of your website is achieved when the on-page SEO is optimised to meet the algorithms of the various search engines.
The Important On-page SEO Elements
Three main components make up a website’s on-page SEO:
High-quality page content elements
The content elements are the content and site copy of your website. The search engines and online visitors need high-quality content to convince them of the value provided by your website.
Choosing relevant topics and keywords is the first step to create high-quality content elements for your site. The relevant terms used by your competitors can be searched and researched with the various search engines.
The search intent and journey of buyers and visitors are the elements that have to show on your site’s page content. Using the checklist below can help you create the high-quality content your site needs:
- Optimised CTAs for conversions
- Naturally incorporating short and long-tail keywords
- The addition of relevant and engaging visual content
Site architectural elements
The right structuring of the elements of your site pages and website is known as site architectural elements.
The site architectural elements include:
- Internal linking means hyperlinking your site to other relevant pages on the website.
- Page URLs provides consistency to the hierarchy of your site
- Site speed means that your site can be quickly loaded when it’s viewed by a user using a desktop or any mobile device